Rust-Oleum’s unique and ingenious Universal spray paint range is proving to be a big hit with Tor Coatings’ retail customer base and end users.
The new brand – which was launched in March 2009 – already looks set to emulate the success it has enjoyed in the US, where is has been on sale since 2008; this month saw the 400th UK store take in the range.
Universal is a first in the UK spray paint market and the most significant category innovation in over a decade. It is the world’s first all surface spray paint and uses an advanced paint formula, which provides the ultimate in flexibility when painting diverse substrates.
An added innovation allows the paint to be sprayed at any angle - even upside down - courtesy of a patented trigger / grip mechanism – which also makes the can more comfortable to hold.
Universal works equally well on interior and exterior surfaces and delivers unsurpassed performance on plastic, metal, wood, concrete, fibreglass, aluminium, vinyl and laminate - without priming!
The Universal range is supported by a comprehensive marketing campaign covering online and print advertising, PR, direct mail and a new website - www.imaginespraycreate.com.
Universal is part of the Rust-Oleum range of decorative aerosol spray paints, manufactured and marketed in the UK by Tor Coatings.
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